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Statistics

Why You Should Consider Using

CataDisc CD Catalogs to Sell Your Products

  

 

 

Prevent Sales Loss from Consumers Concerned About Security

According to research firm Jupiter Media Metrix, at the end of 2006 more than $24.5 billion worth of sales were lost in the online marketplace due to consumers' concern over privacy and security.

"There is a lot of money being lost and left on the table right now because consumers are concerned about their security in the online space," said Lou Mastria, vice president of public affairs and chief privacy officer at cooperative database solutions provider Next Action, who moderated a panel on online security and privacy at DMA07.1

Carnegie Mellon University researchers believe consumers will pay more per item online to protect their private information. The researchers found that people were willing to pay about 60 cents more for each $15 item purchased to protect their privacy.2

CataDisc eliminates your customer's concerns -- customers shop offline and order online with one click to send an encrypted order or print the order to mail or fax with their information encrypted and encoded in a 2D bar code to be scanned into your electronic order entry system.

1Best Practices for Securing Your Brand Online, eM+C

2Carnegie Mellon Usable Privacy and Security Lab - June 2007

Significant Benefits of CD Catalogs versus Traditional Media

  • Greater Response Rate — 7% or 300% higher than the response from printed brochures

  • Greater Remembrances of Message — 50% to 60% higher than printed materials

  • Better Cost Efficiencies — 10% to 40% less than print catalogs, booklets, etc.

  • Higher Conversion Rates — Average of 19% or 1 out of 5 recipients of the CD/DVD placed an order.

  • Enhanced Level of Communication — Explaining product or service with sound and full motion.

Source:  “Analysis of the Use of CDs/DVDs for Marketing, Providing Instruction/Information, Communications and Premiums,” by Cambridge Associates, Inc. - November 5, 2003.

A study completed by the Wharton School of Business shows that:

  • Response to video can be up to 600% higher than print brochures and reduces cost per response by over 25%.

  • Marketing messages containing video and interactive presentations have a minimum 60% greater response rate than traditional direct mail pieces.
     

According to Jupiter Research, customers that receive marketing materials that include audio and video messages are up to 700 times more likely to respond.

Research also indicates that:

  • CD ROM business cards usually get to the clients' computer screen within 1 day of receipt, and are usually passed around to an average of 3 people.
  • 90% of presentations received are watched. 64% of those are seen with more than one person present.
  • 85% of all CD ROM presentations are viewed the same day received.
  • Videos and CD's are not treated as junk mail.

  • People will remember:

    • 20% of what they see

    • 40% of what they see and hear

    • 75% of what they see, hear, and do


Sources: IRMA (International Recording Media Association), Cambridge Associates, Edison Media Research, Jupiter Research, US Digital Media, Ad Week.